It was first trialled in spring last year with its Spend and Save loyalty scheme customers. After several planning stages and positive customer feedback, Homebase has decided to extend the scheme nationally.
The scheme will offer discounts on a range of Homebase products and entitle the retailer's customers to concessions on gardening events. They will also receive information on a range of up-and-coming products. In addition, a seasonal magazine will be issued to members, with expert advice on garden layouts and helpful hints.
Spend and Save customer manager Fidal Canning said: 'The trial gave us an opportunity to perfect the look and feel of the offer and we have been delighted with the response from customers.'
Customers can join in stores or via the Homebase web site.