Holland & Barrett unveils transformation of beauty category

Beauty Transformation - credited Holland & Barrett - 3 (4) (1)

Source: Holland & Barrett

Holland & Barrett has upgraded its beauty category with a major transformation as part of its broader strategy to provide an elevated customer experience backed by science.

The transformation of its beauty category is integral to the wider strategy, and it aims to deliver an “inside-out” approach that prioritises “efficacy and wellness”.

 

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