Exclusive: Rituals to open 25 stores next year as it expands UK footprint

Exterior of Rituals Oxford Street branch

Rituals will be opening 25 stores next year and 10 new stores before the end of 2023 as it targets rapid expansion in the UK and Ireland, Retail Week can reveal.

The beauty and lifestyle brand made its debut in the UK in 2007 and presently has 68 stores in the UK and Ireland region, with its latest and largest store opening on Oxford Street in London last week.

The 10 new stores Rituals is opening before the end of this year include locations in East Midlands Designer Outlet, Watford in Hertfordshire, Ashford Designer Outlet in Kent, Belfast and Birmingham Merry Hill.

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