Avon signs exclusive retail partnership with Superdrug

Avon products spilling out of Superdrug bag

Global beauty brand Avon has announced its first retail partnership in the UK as it rolls out products in more than 100 Superdrug stores nationwide.

Avon, which is owned by Brazilian cosmetics giant Natura & Co and sells through a sales representative model globally, will also be available to buy on Superdrug’s website from October 9.

More than 150 of the beauty brand’s products will be available both in stores and online, demonstrating “Avon’s ongoing transformation into a truly omnichannel beauty company” as the business continues to widen its customer base.

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