Avon signs exclusive retail partnership with Superdrug
Global beauty brand Avon has announced its first retail partnership in the UK as it rolls out products in more than 100 Superdrug stores nationwide.
Avon, which is owned by Brazilian cosmetics giant Natura & Co and sells through a sales representative model globally, will also be available to buy on Superdrug’s website from October 9.
More than 150 of the beauty brand’s products will be available both in stores and online, demonstrating “Avon’s ongoing transformation into a truly omnichannel beauty company” as the business continues to widen its customer base.
Subscription content
Please sign in now if you have a subscription or are already registered with us.
Register for free to continue reading
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
- Two free article views per calendar month on Retail-Week.com
- Detailed analysis of current trends and events
- Exclusive newsletters
- In-depth reports, videos, interviews and much more
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.
