Strategy spotlight: Five ways Lush is building its brand identity to accelerate future growth

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With an overriding ethos focused on “leaving the world Lusher than we found it”, the Retail Week analyst team explores five ways Lush is strengthening its brand identity to drive future growth

From Super Mario Bros to Barbie, Lush has established a slew of successful collaborations to attract new audiences and create excitement in its stores. With an overriding ethos focused on “leaving the world Lusher than we found it”, the Retail Week analyst team explores five ways Lush is strengthening its brand identity to drive future growth. 

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