Uber is planning to expand its food delivery business into seven new European countries this year.
The group will launch food delivery services in Denmark, Norway, Austria, Finland, Greece, Romania and the Czech Republic as it aims to generate an additional $1bn in gross bookings over the next three years.
Uber global head of delivery Susan Anderson told the Financial Times that it was time to “shake things up” in Europe, as more tech groups invest in the food delivery market.
“We’re excited to be entering seven new markets where the incumbent has grown comfortable,” she said.
“We think it’s time to raise the bar, shake things up and deliver better value across the category.”
It will rival Finland-based Wolt, acquired by US-based DoorDash, in several of its markets.
DoorDash also bought UK’s Deliveroo for £2.9bn last year, while Just Eat Takeaway was taken private by Prosus.
Uber also announced plans to acquire Getir’s food delivery business in Turkey, which would work alongside Uber’s existing operation in the country, Trendyol Go.
Anderson added: “By bringing those two companies together, we’re able to continue to deliver to the restaurant merchants all the demand they’ve been used to, but also able to consolidate and use our global tech within that market.”
The expansion plans come as Uber continues to grow market share in its largest European markets such as the UK, Germany, France and Spain.
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