Spar has sponsored a cookery series called Meals in Moments on Channel Five which will air from September.
The 15-programme series is presented by Something For The Weekend chef Simon Rimmer, and is produced by Optomen Television.
In each show Rimmer is joined by a food-loving celebrity cooking their favourite dishes. Most recipes use common ingredients and can be prepared in less than 30 minutes. Guests include hairdresser Nicky Clarke, designer Linda Barker and DJ Dane Bowers.
Adam Margolin, Spar UK head of marketing support said: “We are very excited about this new food series. It has been created to help change the perception of Spar from an emergency shop to a destination where people are happy to buy food for meal occasions (both ingredients and ready meals).
“We chose to create this particular TV show as we felt it was something new and original for our retailers to be associated with and will have a strong synergy with traditional advertising.”
Meals on the show will include aubergine cutlets with homemade pesto, to bubble and squeak with sausages and onion gravy.
The series airs on Five from September 20.
The series will be supported online via Five and the Spar website. The site will also offer wine suggestions from the Spar range.
A book of the series has also been commissioned by Spar.