Morrisons hails ‘strong’ Christmas performance in ‘challenging market conditions’
Morrisons has hailed “good performance in a competitive market” during the Christmas period, noting strong performances in its premium range and market-beating trading in general merchandise and clothing.
In the six weeks to January 4, 2026, Morrisons reported a 3.4% increase in group like-for-like sales, with a 17.4% increase in performance of its premium The Best range.
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