Lidl and Iceland first supermarkets to fall foul of UK junk food rules
Discounter Lidl and frozen food specialist Iceland have become the first UK companies to have ads banned following the introduction of rules cracking down on the marketing of junk food.
The Advertising Standards Authority (ASA) has been policing the ban on ads featuring junk food on television before 9pm and in paid online advertising at any time of day since January 5.
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