Greggs has outperformed the market against a backdrop of subdued consumer confidence in the food-to-go market as full year sales rise.
In the 52 weeks to December 27, sales grew 6.8% to £2.2bn with company-managed like-for-like sales up 2.4%.
Fourth quarter total sales rose 7.4%, with company-managed shop like-for-like sales up 2.9%. Like-for-like sales were 2.4% higher than in 2024.
In 2025, Greggs opened 207 new shops, averaging four openings per week, including 50 relocations and 36 closures. The net new shop openings were 121 and as of December 27, 2025, it had 2,739 shops.
It expects to open around 120 net new shops in 2026 and reach new locations in under-penetrated areas alongside some relocations.
It also introduced a three-part breakfast deal and the lunchtime £5 big deal offer, also delivering seasonal favourites such as the festive bake in time for Christmas.
Greggs expects the level of like-for-like cost inflation to be lower than in 2025 and believes consumer confidence to be a headwind still. It expects to deliver similar profits to 2025.
Greggs chief executive Roisin Currie said: “We made good progress in 2025, in a challenging year where subdued consumer confidence impacted the food-to-go market. Against this backdrop, I’m pleased that Greggs outperformed the wider market and increased its market share of visits.
“We enter 2026 with a strong pipeline of new opportunities to make Greggs even more convenient for customers. This is underpinned by the investments we have been making in our supply chain capacity, which will start to become operational this year. Our ongoing focus on efficiency allows us to deliver exceptional value to customers who are managing their budgets carefully.”
No comments yet