The Co-op has become the first UK retailer to partner with Deliveroo on its white-label delivery service Deliveroo Express.

Co-op customers now ordering through its online store will now be supported on deliveries by Deliveroo Express, which “utilises Deliveroo’s backend tech infrastructure and extensive rider network” to fulfil orders from hundreds of the c-store specialist’s stores in as little as 60 minutes.

The retailer and Deliveroo have a long history of working together, with the Co-op being the delivery firm’s first grocery store partnership as far back as 2018.

The partnership has only grown in that time, with Co-op customers now able to receive membership benefits when ordering through the app from nearly 1,400 of the retailer’s stores across the UK.

Deliveroo vice president of new verticals Suzy McClintock said: “We’re thrilled to continue our partnership with Co-op as they adopt our white label delivery solution, supporting fast and reliable on-demand deliveries through their existing website.

“Deliveroo Express is the next step in our mission to transform on-demand delivery, ensuring we remain the partner for growth, for grocers and retailers alike, helping them reach more consumers through their own online channels.”

Co-op quick commerce director Chris Conway said: “Growing our quick commerce channel is a core part of our strategic approach, and I am delighted to build on our long-standing and successful partnership with Deliveroo. Working together we are focussed on meeting the evolving needs of shoppers.

“This includes making the fast and reliable delivery of Co-op groceries available to more communities and creating value through member price savings as we see consumer appetite for quick and convenient grocery delivery from their local Co-op continue to grow.”

The Co-op added that it now estimates that 86% of the UK population can access its grocery delivery services and reiterated its ambitions to grow to more than 30% of the UK quick commerce delivery market.

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