Asda has confirmed its latest pay rise for retail staff, as well as the launch of two new employee benefits, as it becomes the “highest-paying traditional supermarket”.


Asda pledged a £150m investment in staff pay earlier this month

Asda will increase its hourly pay for all store-based staff members by 8.4%, from £11.11 to £12.04, and confirmed the rise has been accepted in a ballot by Usdaw members.

Asda also announced two new benefits, ‘Care Concierge’ and ‘Mortgage Advice Bureau’, which are available to all 150,000 Asda employees.

The new benefits are in addition to the resources currently available, including access to a private GP service, mental health support and flexible wage services via Wagestream.

Asda said the wage rates will initially increase from £11.11 to £11.44 on April 1, in line with the national minimum wage, ahead of a further rise to £12.04 from July 1.

Colleagues working at stores inside the M25 will see their pay rise to £13.21 per hour.

Asda chief people and corporate affairs officer Hayley Tatum said: “We have made a record investment in pay this year to recognise the great work our colleagues do, serving customers every day, and we are delighted that our proposal has been accepted.

“We also understand that supporting our colleagues goes beyond pay and the workplace, which is why we continue to explore new benefits for colleagues to provide support for their and their families’ health and wellbeing.”

The announcement comes after Asda pledged a £150m investment in staff pay earlier this month.