Asda has announced a new round of price cuts on 126 essential items worth £70m as part of its strategy to reduce the price of shopping for customers.


The latest investment in price cuts will see products reduced by an average of 11% and arrives off the back of Asda’s Aldi Lidl Price Match and weekly Mega Event Price Drops.

Since January 2024, the supermarket has invested almost £40m in reducing prices for customers through those initiatives.

In the latest round of price drops, items such as Asda Baked Beans have reduced from 40p to 23p and Asda 400g Strawberries are down from £2.50 to £2.

The latest insights from the Asda Income Tracker show disposable income is growing for families, with average disposable income up £21.50 per week compared to last year.

However, the data also shows families are continuing to save additional money instead of spending after savings were used during the cost-of-living crisis.

Asda chief commercial officer Kris Comerford said: “We know families are still working hard to make their budgets stretch as far as possible, which is why we’re investing even further in driving down the cost of everyday essential items – the things we know our customers are putting in their baskets week in, week out. 

“Through this latest investment, alongside our existing Price Drops, Aldi Lidl Price Match, Fab 5 and Asda Rewards programme – our customers can trust that they will get uncompromising value every day at Asda.”