Reiss sales soar as investment pays off

Reiss said total group sales rocketed 23.7% to £102.9m in the first half of its financial year to August 3. Like-for-likes climbed 25.6% on a constant currency basis.

Reiss chief executive Christos Angelides said: “I am very pleased with Reiss’ first-half performance and encouraged by the promising start we have made to the Autumn/Winter ’19 season.

“Our customers are clearly responding to the investment we have made in people, product, brand and infrastructure.”

Reiss intends to boost brand awareness with a range of marketing initiatives, including advertising on the lights at Piccadilly Circus for the first time, starting on Monday, to promote its new season’s range and to “celebrate the brand’s London roots”.

Reiss creative director James Spreckley, said: “AW19 evokes a cinematic, euphoric view of London’s creativity, art and culture. A celebration of the city’s unexpected backdrops, we wanted the campaign to showcase portraits of people in their truest, most confident forms. We call it ‘beauty untamed’.”

The Piccadilly Lights attract more than 100 million people every year, according to media company and operator Ocean Outdoor.

Reiss’ AW19 collection launched online and in stores worldwide earlier this week.