Fashion retailer New Look is laying off a number of employees at its head offices in London and Weymouth as part of a business restructure, Retail Week can reveal.
The latest round of redundancies at New Look come as part of a restructure of its HQ functions and less than 100 jobs are being axed.
It is understood that the restructure does not affect store staff or warehouse employees but that roles within all head office teams could be at risk.
The consultation process kicked off last month and is expected to be complete by early June.
New Look’s decision to make redundancies at head office is understood to be in order for its functions to be set up in the right way to execute its ongoing digital growth strategy.
A New Look spokesperson told Retail Week: “As we look to the future and the next stage of our digital growth strategy, we are evaluating the structures of our support functions to ensure we are appropriately set up to meet the needs of our customers.
“Our priority is to support our colleagues through this process. We remain confident in our strategy and take pride in being one of the UK’s leading womenswear retailers, serving our ten million loyal customers in stores and online.”
This comes after it was reported in April that New Look had received a £30m capital injection from shareholders to fuel its growth plans and help the British fashion brand to capture a larger share of the UK womenswear market.
At the time New Look chief executive Helen Connolly said she had “never been more excited about the future of New Look”.
She said: “This new capital injection means we can ramp up our digital operations, enhance customer service, and drive growth and achieve our goal of £1bn online demand by 2030.”
This focus on New Look’s “digital transformation” for its UK business comes after the fashion retailer exited the Republic of Ireland in February this year following years of challenging market conditions, rising costs and weaker consumer demand.
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