Marks & Spencer has added Hugo Boss to its ‘Brands at M&S’ online platform as the retail giant continues to strengthen its menswear offer, Retail Week can reveal.
Customers will be able to shop selected products from the designer brand across a collection of men’s premium underwear, loungewear, vests and tees.
It forms part of M&S’ menswear strategy to elevate its offer and establish itself as a “serious destination for men’s style, while maintaining its market-leading reputation for quality and value”.
Hugo Boss joins the likes of Calvin Klein and Tommy Hilfiger on the ‘Brands at M&S’ platform, which were both added earlier this year.
According to the retail giant, male shoppers across all age groups rank ‘a wide range of brands’ among their top priorities when shopping, particularly across its key 18-34 and 35-54 cohorts.
M&S head of category for third party brands Stephanie Macloed said: “Hugo Boss joins a curated selection of leading brands on the Brands at M&S platform, giving customers even more choice from names they know and trust.
“This growing portfolio complements our strong own-brand proposition and reinforces our ambition to make M&S more relevant, more often.”
M&S director of menswear Mitch Hughes said: “We’re serious about growing menswear and being the go-to destination for men with a stylish, relevant and reliable offer. We’re thrilled to welcome Hugo Boss to M&S – a premium brand that’s synonymous with quality fabrics, confidence and timeless design.
“Having a credible branded offer alongside a confident own-brand proposition is central to our strategy to deliver choice and style, quality & value in one trusted destination, helping our menswear customer look and feel good.”
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