​M&S adds top designer brands to its online platform

Calvin Klein and Tommy Hilfiger are the newest to join Marks & Spencer with available products in underwear, lingerie, loungewear, and swimwear. Tommy Hilfiger apparel styles are set to launch later this year.

The retailer said this new launch continues to “drive style perceptions and broaden its appeal among customers”, and the platform is bolstering its underwear offer with a range of branded styles.

As 13.5% of menswear customers shop brands at M&S, the new additions are set to boost the number of male customers on the site, while supporting the brand partners to gain access to womenswear customers. 

Sales of third-party underwear at M&S have grown by 21% in the past year, with nearly 2 million brands customers also shopping the core underwear offer.

M&S director of third-party brands, clothing and home Nishi Mahajan said: “We’re excited to welcome globally recognised brands Calvin Klein and Tommy Hilfiger to our Brands at M&S platform.

“We know that male customers hold a high affinity for these beloved brands, and their addition will not only enhance our menswear offer on the platform, but also make M&S more relevant more often. We’re confident they will also complement our existing underwear offer for men and women, and support us as we continue to broaden our appeal and maintain our leading market share in the category.”