Klarna launches pop-up 'store of dreams'

Klarna pop up promo image

Payment provider Klarna is releasing tickets for a week-long pop-up experiential event in Covent Garden featuring retailers previously only available online.

Buy-now-pay-later provider Klarna is launching an experiential retail pop-up “store of dreams” featuring over 20 of its retail partners.

The immersive shop aims to bring digital shopping to life by offering customers the chance to buy products previously only available online.

The week-long event – running from June 5-12 – will feature events running alongside the shopping experience including ‘Transformation Thursday’, offering free manicures and blow-dries, ‘Wellness Wednesday’ and ‘Styling Saturday’, where styling sessions and workshops will be hosted by Asos.

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