The EU’s consumer protection commissioner will today urge for a break down in barriers for internet retailers across Europe, so that customers can take advantage of prices offered by companies in different countries.

Meglena Kuneva will tackle retailers that only allow customers to buy from their own countries and vary prices across the EU.

In autumn, Kuneva proposes to bring in a directive that would provide a single set of protection measures for customers across Europe, replacing the varied rules that exist today. The directive is intended to make cross-country buying simpler.

The new measures would be a step towards the EU developing a single market without price differences across its countries.