All Dreams articles
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OpinionOpinion: Has Eve Sleep missed its wake-up call?
The online players selling memory foam mattresses tightly rolled up and delivered in a box were supposed to revolutionise retail – but in a fiercely competitive market, brands are under pressure.
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Analysis
Exclusive: Profits climb at Dreams for fifth year
As Dreams posts sales and profit growth for the fifth year in a row, Retail Week talks exclusively to boss Mike Logue about how the beds specialist continues to avoid the nightmare that so many other retailers are facing.
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Analysis
Retail Week Awards 2019: Dreams' turnaround after wake-up call
From going into administration to turning a profit is no small feat. By becoming a specialist in its field, Dreams made swift changes and has proven it’s a winner in a fiercely competitive sector
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Analysis
Analysis: Will Brexit chaos wipe out big ticket’s golden period?
Big-ticket retailers rely heavily on Boxing Day and the January Sales, but this year the spectre of Brexit looms large.
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News
A messy, disruptive exit? Retail leaders' Brexit verdict
As prime minister Theresa May successfully overcomes a vote of no confidence, retail leaders have weighed in on another week of Brexit drama.
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News
Eve Sleep seeks £15m investment to fund new CEO’s strategy
Eve Sleep’s newly appointed chief executive James Sturrock has unveiled his new strategy, which will home in on expanding the etailer’s product range and brand positioning.
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Analysis
The UK's top 30 growth retailers 2018 in numbers
Retail Week reveals its list of the UK’s top 30 growth retailers. Here we highlight the key statistics and some notable businesses that have made the list.
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News
Eve Sleep founder ousted after 'strategic missteps'
Direct-to-consumer mattress specialist Eve Sleep’s founder and chief executive Jas Bagniewski has left the business with immediate effect.
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Analysis
Analysis: How to measure the value of stores
As shopping habits change, so too must the function of physical stores, or else they risk becoming surplus to requirements.
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News
Dreams' full-year profits jump amid tough market
Dreams has increased profits and sales for the fourth consecutive year, bucking the trend in a “challenging” big-ticket market, Retail Week can reveal.
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Analysis
Analysis: Are the January Sales in furniture dead?
For traditional furniture retailers, the January Sales have long been the equivalent of a toy shop’s Christmas.
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Opinion
Opinion: Retailers must connect with their customers
There was some great conversation at the recent Squire Patton Boggs retail seminar, with Richard Lim presenting Retail Economics’ thoughts and data on the retail shopping experience.
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Analysis
Power List 2017: Reinvention, revivals and Brexit
Few will be surprised about who is sat atop this year’s Retail Week Power List.
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News
Today in retail: Buyers wake up to Dream acquisition
Dreams has drawn interest from Chinese buyers in the first round of bids for the business, which was put up for sale in January.
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News
Dreams bidders bed in on £400m takeover deal
Dreams has piqued the interest of rival Chinese mattress-makers and UK giant Silent Night in the first round of bids for the business.
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News
Breakfast briefing: Dreams, Net-a-Porter and more
Retail news round-up: Dreams £400m takeover on the cards, Net-a-Porter appoints new global buying director, and Amazon customers get refund without returning items.
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Video
Watch: Dreams pushes UK roots with image refresh
At Dreams’ newly refurbished store in Reading, its boss Mike Logue unveils the retailer’s new marketing campaign and the stores’ fresh look.
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Analysis
Analysis: Who are the disruptors in the UK furniture market?
Pureplay furniture retailer Made.com was dubbed a game-changer when it launched in 2010.
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Analysis
Specialist focus brings success for Dreams
The Island Pacific Speciality Retailer of the Year is bed-seller Dreams, which has bounced back from the brink to stand out from the crowd.
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News
Today in retail: Sweet Dreams for Mike Logue
Four years ago today, Dreams collapsed into administration, heralding hundreds of job losses and scores of store closures.
