All Dreams articles
British bed retailer and manufacturer Dreams was founded in 1987 by Mike Clare. It currently operates more than 200 stores, as well as its own mattress factory. Dreams positions itself as a “sleep expert” and is focused on establishing its credentials as the “most recommended” bed specialist. Its ranges consist of branded beds, divans, bedsteads, adjustable beds, mattresses, futons, bunkbeds and sofa beds. It also sells duvets, pillows and bed linen. In 2013, Dreams went into administration and was bought by Sun European Partners. It was acquired by mattress and bedding manufacturer Tempur Sealy for £340m in 2021.
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NewsDreams makes changes to leadership team
Bed retailer Dreams has appointed a new chief financial officer and chief information officer.
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Opinion‘Retail operations has become the training ground for successful CEOs’
A retail operations background is increasingly the training ground for successful chief executives, says Fran Minogue
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NewsDreams hires first head of people as it adds to executive team
Dreams has appointed Shelly Dickinson and Emma Long as its new head of people and chief customer officer respectively.
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NewsDreams unveils £5m cost-of-living support package for staff
Dreams is set to provide its employees with a financial and wellbeing support package to assist them through the cost-of-living crisis.
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NewsDreams profits climb as sales outpace inflationary pressures
Beds specialist Dreams has reported strong profits and a surge in turnover, despite squeezed margins and temporary store closures last year.
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AnalysisRanking: The top 20 retailers to work for in the UK in 2022, according to employees
Recipe box subscription business Mindful Chef, which focuses on healthy eating, has emerged as the top retailer to work for in the UK, according to employee reviews.
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AnalysisThe great service shortfall: Tackling retail’s new pandemic
Customer service levels were hammered during the pandemic, but the era of ‘Covid-forgiveness’ among consumers is over.
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DataData: The 15 most improved retailers for gender pay equality 2022
Retail Week ranks the top-performing and most improved retailers for gender pay equality this year.
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AnalysisRetail 2022: 59 CEOs reveal strategy for the year ahead
Leaders from Gymshark, Currys, Pets at Home, Levi’s and Beauty Pie are among 59 chief executives that have spoken to Retail Week in-depth about their 2022 strategy as part of a major new report
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NewsDreams turnaround mastermind Mike Logue stands down
Dreams chief executive Mike Logue, who won admiration for leading the turnaround of the specialist beds retailer, is to stand down.
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NewsExclusive: Dreams’ profits increase as online sales surge
Beds specialist Dreams reported a surge in underlying profits during the pandemic as online sales picked up the slack from closed stores.
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NewsDreams boss Mike Logue: ‘Tempur deal will take industry to next level’
Dreams chief executive Mike Logue said he’s looking forward to what the sale of the business to mattress specialist Tempur Sealy can bring to the table.
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NewsDreams sold to Tempur Sealy in £340m deal
Bed specialists Dreams is set to be acquired by mattress and bedding manufacturer Tempur Sealy for £340m.
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Prospect AnalysisDreams (Financials)
Dreams continued to perform “robustly” in the year to December 2022, with sales rising 8.0% to £387m. Pre-tax profit came under pressure as a result of inflationary pressures, but remained robust at 12.8%, reflecting tight cost control and the retailer’s vertically integrated structure.
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Prospect AnalysisDreams (Strategy)
Dreams has entered what it refers to as a “new period of growth” under the ownership of Tempur Sealy from 2021 under former COO Jonathan Hirst as CEO.
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Prospect Analysis
Dreams (Overview)
Dreams was acquired by mattress and bedding manufacturer Tempur Sealy in May 2021 in a £340m deal. Former COO Jonathan Hirst has taken over as CEO following the change of private equity ownership.
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Prospect AnalysisDreams (SWOT)
Benefiting from its vertical integration, Dreams is a highly profitable business, with both operating and pre-tax profit margins remaining firmly in double digits over the past seven years.
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Prospect AnalysisDreams (People)
Former COO Jonathan Hirst became chief executive at the end of 2021 after former boss Mike Logue left the business following its acquisition by Tempur Sealy.
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Prospect AnalysisEcommerce at Dreams
New chief information officer Dan West is charged with improving the digital customer experience to drive growth.
