All Dreams articles
-
AnalysisThe great service shortfall: Tackling retail’s new pandemic
Customer service levels were hammered during the pandemic, but the era of ‘Covid-forgiveness’ among consumers is over.
-
Data
Data: The 15 most improved retailers for gender pay equality 2022
Retail Week ranks the top-performing and most improved retailers for gender pay equality this year.
-
Analysis
Retail 2022: 59 CEOs reveal strategy for the year ahead
Leaders from Gymshark, Currys, Pets at Home, Levi’s and Beauty Pie are among 59 chief executives that have spoken to Retail Week in-depth about their 2022 strategy as part of a major new report
-
-
News
Dreams turnaround mastermind Mike Logue stands down
Dreams chief executive Mike Logue, who won admiration for leading the turnaround of the specialist beds retailer, is to stand down.
-
News
Exclusive: Dreams’ profits increase as online sales surge
Beds specialist Dreams reported a surge in underlying profits during the pandemic as online sales picked up the slack from closed stores.
-
News
Dreams boss Mike Logue: ‘Tempur deal will take industry to next level’
Dreams chief executive Mike Logue said he’s looking forward to what the sale of the business to mattress specialist Tempur Sealy can bring to the table.
-
News
Dreams sold to Tempur Sealy in £340m deal
Bed specialists Dreams is set to be acquired by mattress and bedding manufacturer Tempur Sealy for £340m.
-
-
-
Prospect Analysis
Dreams (Overview)
Dreams is now under ownership by Tempur Sealy, which bought the business in May 2021 for £340m. Former COO Jonathan Hirst will step into the role of CEO at the end of 2021 as Mike Logue stands down.
-
Prospect Analysis
Dreams (Financials)
Pre-tax profit margins strengthened to an impressive 15.5% in 2020 despite a 6% decline in sales to £302.2m after stores were forced to close for 16 weeks.
-
Prospect Analysis
Dreams (SWOT)
Benefiting from its vertical integration, Dreams is a highly profitable business, with both operating and pre-tax profit margins remaining firmly in double digits over the past four years.
-
Prospect Analysis
Dreams (Strategy)
Dreams is entering what it refers to as a “new period of growth” under the ownership of Tempur Sealy from mid-2021.
-
Prospect Analysis
Dreams (People)
From the end of 2021 CEO Mike Logue will stand down and former COO Jonathan Hirst will be promoted to chief executive.
-
Prospect Analysis
Ecommerce at Dreams
Ecommerce plays a growing role in Dreams’ strategy. As part of a three-year strategy, the retailer implemented a new web platform in 2018 and is planning other investments to enable it to gain a single view of the customer.
-
Prospect Analysis
Stores at Dreams
Dreams’ store count has been on the rise over the past four years and the retailer is gradually coming closer to its goal of having a major presence on a national scale. It does not operate international stores.
-
Prospect Analysis
Technology strategy at Dreams
The bed sector has typically been behind the curve when it comes to technology developments. Dreams is looking to change that as it has adopted a multichannel approach to technology and prioritised projects that help align its online and store channels.
-
Prospect Analysis
Customer and marketing at Dreams
Over the years, Dreams has taken initiatives to broaden its geographic reach with new stores, as well as its demographic with new product ranges.
-
Prospect Analysis
Supply chain at Dreams
Dreams is a vertically integrated business with some 60% of its product manufactured in-house at its UK factory in Birmingham.
