Dreams appoints Feather & Black boss to strengthen premium offering

Dreams store

Bedding specialist Dreams has appointed Sarah Morgan to lead its Feather & Black brand as it looks to strengthen its premium offering and drive growth.

The retailer, which acquired Feather & Black in July 2020, said Morgan’s appointment will help it play ā€œan even greater role in Dreams’ future, responding to customer demand for luxury bedroom and furniture and beddingā€.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

Ā£5 A MONTH for 3 months

Subscribe now