All Dreams articles – Page 2
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Retail Navigator AnalysisEcommerce at Dreams
New chief information officer Dan West is charged with improving the digital customer experience to drive growth.
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Retail Navigator Analysis
Stores at Dreams
Over the past couple of years, new openings have largely been offset by the closure of original high street units, with the retailer trading from a total of 208 locations at the end of 2022. Going forward from 2023, management is committed to “a prudent store expansion strategy into new as well as existing areas”.
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Retail Navigator AnalysisTechnology strategy at Dreams
The bed specialist is working to provide an industry-leading digital offer that is customer-centric and appointed Dan West as its first chief information officer in May 2023 to drive things forward.
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Retail Navigator AnalysisCustomer and marketing at Dreams
Over the years, Dreams has taken initiatives to broaden its geographic reach with new stores, as well as its demographic with new product ranges.
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Retail Navigator AnalysisSupply chain at Dreams
Dreams invested £2m into the opening of a new DC in Willenhall in March 2023 as part of its current growth strategy. The 260,000sq ft warehouse is the largest within its network of 18 distribution sites across the UK.
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VideoRetail Question Time with Anna Blackburn and Mike Logue
Following last month’s much-anticipated retail reopening, Beaverbrooks managing director Anna Blackburn and Dreams chief executive Mike Logue discuss trading patterns, how they are preparing their companies for future success and their priorities in the aftermath of the pandemic.
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Retail Navigator AnalysisDreams (Outlook)
Dreams’ elevated margins give it considerable leeway when it comes to setting prices, while its UK manufacturing facilities remove a lot of the uncertainty currently facing its rivals.
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OpinionFran Minogue: Retail leadership lessons for our stop-go times
There was a horrible novelty to the first lockdown. We’d never been there before and the first priority was colleague safety and then to focus on keeping operations going.
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AnalysisJohn Lewis, Superdry, Lush and Waterstones on trading in retail’s new normal
After three months of shuttered doors due to the coronavirus, English non-essential retail reopened to the public on Monday. Retail Week analyses the lessons to be learnt from the first days of trading.
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NewsIn pictures: Primark and Sports Direct drive footfall as non-essential retail reopens
Retail destinations across England saw footfall numbers soar on the day that non-essential retailers were allowed to reopen stores, with queues forming for the likes of Primark, H&M and Zara.
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OpinionOpinion: Retailers must adopt new normals for post-coronavirus world
“Won’t it be great when things are back to normal?” you hear people say.
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VideoFace time: Dreams boss Mike Logue on Covid-19 triggering digital investment
Dreams chief executive Mike Logue talks about moving from two-man to two-van delivery, repurposing its factory to produce PPE and other operational changes brought on by coronavirus in recent weeks.
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NewsDreams directors exit as retailer prepares for post-coronavirus landscape
Two Dreams directors will leave the beds specialist this week as the retailer adapts to a changing retail environment partly precipitated by the coronavirus outbreak.
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OpinionOpinion: Has Eve Sleep missed its wake-up call?
The online players selling memory foam mattresses tightly rolled up and delivered in a box were supposed to revolutionise retail – but in a fiercely competitive market, brands are under pressure.
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AnalysisExclusive: Profits climb at Dreams for fifth year
As Dreams posts sales and profit growth for the fifth year in a row, Retail Week talks exclusively to boss Mike Logue about how the beds specialist continues to avoid the nightmare that so many other retailers are facing.
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AnalysisRetail Week Awards 2019: Dreams' turnaround after wake-up call
From going into administration to turning a profit is no small feat. By becoming a specialist in its field, Dreams made swift changes and has proven it’s a winner in a fiercely competitive sector
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AnalysisAnalysis: Will Brexit chaos wipe out big ticket’s golden period?
Big-ticket retailers rely heavily on Boxing Day and the January Sales, but this year the spectre of Brexit looms large.
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NewsA messy, disruptive exit? Retail leaders' Brexit verdict
As prime minister Theresa May successfully overcomes a vote of no confidence, retail leaders have weighed in on another week of Brexit drama.
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NewsEve Sleep seeks £15m investment to fund new CEO’s strategy
Eve Sleep’s newly appointed chief executive James Sturrock has unveiled his new strategy, which will home in on expanding the etailer’s product range and brand positioning.
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AnalysisThe UK's top 30 growth retailers 2018 in numbers
Retail Week reveals its list of the UK’s top 30 growth retailers. Here we highlight the key statistics and some notable businesses that have made the list.