Dreams launches £4m ad campaign with Gillian Anderson

Actress Gillian Anderson sitting on a bed in a Dreams advert

Dreams has launched a £4m advertising campaign featuring actress Gillian Anderson.

The bed retailer’s campaign, called ‘Think what a Dreams bed could do for you’, will run across TV, radio, social and digital, as well as in store.

The advert shows Gillian Anderson, known for her roles in The X-Files and Netflix’s Sex Education, explaining the value of a good night’s sleep and encouraging the audience to “Drop in, lie down and see what a Dreams bed could do for you”.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.