Dreams has launched a £4m advertising campaign featuring actress Gillian Anderson.
The bed retailer’s campaign, called ‘Think what a Dreams bed could do for you’, will run across TV, radio, social and digital, as well as in store.
The advert shows Gillian Anderson, known for her roles in The X-Files and Netflix’s Sex Education, explaining the value of a good night’s sleep and encouraging the audience to “Drop in, lie down and see what a Dreams bed could do for you”.
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