Department store business John Lewis and grocery stablemate Waitrose have launched “a Christmas ad like no other in a year like no other”.
The seasonal campaign, reflecting the impact of the Covid-19 pandemic, is inspired by “spontaneous acts of kindness” that have been characteristic of the period and will raise cash for good causes FareShare and Home-Start.
The main Christmas advert, using the strapline ‘Give a little love’, features nine vignettes using techniques running from animation and claymation to CGI. For the first time the music, by soul singer Celeste, was specially commissioned for the ad.
John Lewis Partnership aims to raise £4m for the two charities and a further £1m will be donated by branches to local charities helping people in need.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
During December, registered users can access 24 free articles in our advent calendar - find it here or on the homepage.
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.