Department store business John Lewis and grocery stablemate Waitrose have launched “a Christmas ad like no other in a year like no other”.
The seasonal campaign, reflecting the impact of the Covid-19 pandemic, is inspired by “spontaneous acts of kindness” that have been characteristic of the period and will raise cash for good causes FareShare and Home-Start.
The main Christmas advert, using the strapline ‘Give a little love’, features nine vignettes using techniques running from animation and claymation to CGI. For the first time the music, by soul singer Celeste, was specially commissioned for the ad.
John Lewis Partnership aims to raise £4m for the two charities and a further £1m will be donated by branches to local charities helping people in need.
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