All Christmas adverts articles
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FeatureReviewed: The best retailer Christmas adverts of the year
Weâve gathered a panel of experts from Adland to deliver their verdict on some of the biggest retailer adverts of 2025.
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VideoTesco shows the magic of an imperfect Christmas with new ad
Tesco has unveiled its 2025 Christmas campaign, demonstrating that the festive season is never perfect.
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VideoMatalan unveils Christmas ad building on style and value credentials
Matalan has launched a Christmas campaign, which for the first time showcases its homewares collection.
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VideoSports Direct enlists sporting legends for 2025 Christmas ad
Sports Direct has teamed up with several sporting legends, including Lionesses Michelle Agyemang and Lauren James, for its 2025 winter campaign.
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VideoJohn Lewis pulls on heartstrings with latest Christmas ad
Department store group John Lewis has unveiled an emotional advert for the all-important Christmas period.
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VideoMorrisons launches its âmaking more of Christmasâ advert
Supermarket Morrisons has unveiled its new Christmas advert, which showcases the grocer âmaking more of Christmasâ.
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VideoSainsburyâs brings back the BFG for 2025 Christmas ad
Sainsburyâs has debuted its 2025 Christmas ad, with the return of childrenâs book character the BFG.
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VideoAsda unveils Christmas campaign with iconic Grinch character
Asda has unveiled its 2025 Christmas advert starring the iconic grumpy festive character, the Grinch.
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VideoM&S kicks off Christmas with first of three festive fashion and home ads
M&S has revamped its Christmas campaign strategy for 2025, which it said âmore closely reflectsâ how customers shop in the run-up to the holidays.
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VideoDebenhams launches star-studded 2025 Christmas ad campaign
Debenhams has teamed up with former footballer Peter Crouch, television personality Olivia Attwood and comedian Judi Love for its 2025 Christmas campaign.
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VideoFreemans reunites with Sophie Ellis-Bextor for online-only Christmas 2025 campaign
Freemans has kicked off the Christmas advert season, with the launch of its first ever online-only campaign.
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AnalysisReviewed: the top 10 retailer Christmas adverts of 2024 according to the experts
Weâve gathered a panel of experts from Adland who have worked with some of the best-known retailers and brands in the world to deliver their verdict on some of the biggest retailer adverts of 2024.
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VideoThe Entertainer launches heartfelt ad in biggest ever Christmas campaign
The Entertainer has kicked off its âbiggest everâ Christmas advertising campaign with a new ad that highlights the âdeep love children develop for their âmost favouriteâ toyâ.
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OpinionâChristmas adverts have become too centred around a carrot and a bunch of copy-carrotsâ
Christmas adverts have become centred around a carrot and a bunch of copy-carrots, and itâs time retail led the industry through some well-needed step changes once again, writes Lucky Generals chief executive Cressida Holmes-Smith.
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VideoJD Sports unveils Christmas campaign celebrating family and friends
JD Sports has unveiled its Christmas campaign which celebrates âthe different forms of family that make the festive season special for communities around the country.â
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VideoSports Direct launches Christmas advert celebrating new traditions with UK athletes
Sports Direct has launched its Christmas campaign called âNew Traditions Start Hereâ, featuring some of the UKâs biggest athletes across various sports.
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VideoJohn Lewis store takes starring role in âemotionalâ 2024 Christmas ad
John Lewis has unveiled its highly awaited 2024 Christmas advert which puts its stores at the heart of âemotionalâ and âmagicalâ journey of Christmas shopping.
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VideoTescoâs gingerbread-filled Christmas ad debuted during Great British Bake Off
Tescoâs festive ad for 2024 will debut on TV later tonight, centred around âhelping feed your Christmas spiritâ.
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VideoThe Perfume Shop spritzes some Christmas magic in new festive ad
The Perfume Shop has unveiled its Christmas advert bringing to life the magic and allure of the holiday season.
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VideoMarks & Spencer unveils clothing and home Christmas advert
Marks & Spencerâs seasonal ad for its clothing and home categories has aired today, carrying the message âChristmas starts hereâ.