All Christmas adverts articles – Page 4
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VideoWatch: Very ad highlights credit offer to help families fund Christmas
Very has launched its festive advert aiming to help families afford Christmas amid the cost-of-living crisis.
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NewsRetailers to splurge record £446m on golden quarter advertising
Retailers are taking their marketing and advertising spending to record levels this golden quarter, as the deepening cost-of-living crisis forces customers to cut discretionary purchases.
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AnalysisFive critical lessons retailers must heed from golden quarter 2021
The peak Christmas trading period may have been unlike any other but, as Retail Week’s Golden Quarter 2021 report shows, there are consumer trends and behaviours that will have longevity.
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AnalysisThe all-important Christmas ad – who got it right and why?
The UK’s biggest retailers have released their Christmas ads, but what does a successful, multichannel festive advertising campaign look like?
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AnalysisWrapping your messaging right – how to connect with consumers this Christmas
Knowing how and where to talk to consumers – and with the right message and tone – will be critical for retailers in the second peak season of the pandemic.
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VideoWatch: Waitrose ad puts food centre stage while Morrisons thanks Farmer Christmas
Waitrose has unveiled a Christmas ad focused on the delights of seasonal eats while Morrisons is spotlighting food producers with a ‘Farmer Christmas’ theme.
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VideoWatch: Tesco ad heralds return of Christmas – but incurs wrath of anti-vaxxers
Tesco has launched its Christmas advert championing the return of festive celebrations following last year’s coronavirus disruptions.
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VideoWatch: Sainsbury’s celebrates a long-awaited family Christmas
Sainsbury’s Christmas advert encourages viewers to enjoy every moment of the holiday this year.
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VideoWatch: Marcus Rashford stars in Aldi Christmas ad
Aldi’s new Christmas advert stars football player Marcus Rashford and features a return to fan favourite Kevin the Carrot.
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VideoWatch: Amazon focuses on the gift of kindness in Christmas advert
Amazon has unveiled its Christmas advert which features a preview of a new song from Adele’s upcoming album.
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VideoWatch: Asda festive ad celebrates ‘little moments that make Christmas special’
Asda has lifted the curtain on a Christmas ad that highlights special moments that mark the seasonal festivities after last year’s holiday was subdued for many people.
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VideoWatch: John Lewis, M&S, Boots and Sports Direct launch Christmas adverts
As this year’s eagerly-anticipated festive season approaches, Retail Week takes a look at the Christmas campaigns of John Lewis, Marks & Spencer, Boots and Sports Direct.
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NewsSupermarkets take a stand against racism following Sainsbury’s ad backlash
UK supermarket chains have joined forces to broadcast a number of adverts on Channel 4 as part of an anti-racism message.
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News‘Sainsbury’s Christmas ad is in tune with the times, its critics aren’t’
Sainsbury’s Christmas ad has brought out the bigots and trolls on social media since it aired at the weekend. Goodwill to all is clearly in short supply in some quarters this festive season, but the grocer, not its critics, is in tune with the spirit of the times.
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NewsWatch: Sports Direct unveils first-ever Christmas advert
Sports Direct has launched its first-ever Christmas advertising campaign, which head of elevation Michael Murray says is the first step in a “new look” for the retailer.
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VideoWatch: Tesco’s celebratory Christmas ad after year of pandemic gloom
Tesco is encouraging shoppers to treat themselves this Christmas after a year dominated by the Covid pandemic and associated lockdowns.
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VideoWatch: Sainsbury’s Christmas ads focus on food and family in uncertain times
Sainsbury’s is launching a trio of Christmas adverts this year focusing on family and nostalgia as the UK heads into an uncertain festive season.
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VideoWatch: Lidl pokes fun at other sentimental Christmas ads
Lidl’s Christmas campaign this year parodies its competitors in favour of “great Lidl products at great Lidl prices”.
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NewsWatch: John Lewis unveils ‘give a little love’ Christmas ad after Covid year
Department store business John Lewis and grocery stablemate Waitrose have launched “a Christmas ad like no other in a year like no other”.
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VideoWatch: Kevin the Carrot returns for Aldi’s Christmas ad
Aldi’s 2020 Christmas ad brings the next instalment in the adventures of Kevin the Carrot.