All Christmas adverts articles – Page 3
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Analysis
Review: Retail’s best Christmas adverts 2022
Is it a turkey or a Christmas cracker? Retail Week has assembled an esteemed panel of judges to deliver their verdict on a selection of retail’s biggest Christmas adverts this year.
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Video
Watch: Kevin the Carrot is left 'Home Alone' in Aldi Christmas ad
Kevin the Carrot returns for Aldi’s Christmas advert in a parody of the film Home Alone.
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Watch: John Lewis Christmas ad puts spotlight on helping children in care
John Lewis’ Christmas ad follows the story of a couple fostering a child at Christmas, following the launch of its commitment to help children in care.
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Watch: Sports Direct signs football legends for Christmas ad
Sports Direct has enlisted a roster of football legends for its Christmas advert.
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Video
Watch: Tesco Christmas ad spoofs political broadcast, but with promises it can keep
Supermarket giant Tesco has touched on the ongoing the UK’s cost-of-living crisis and political turmoil in its satirical Christmas advert, urging customers to #StandFor Joy” this festive season.
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Video
Watch: M&S clothing ad pledges funds to 1,000 community groups
Marks and Spencer’s clothing and home division has placed community at the heart of its Christmas advert this year.
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Watch: Sainsbury's, Asda and Morrisons release Christmas adverts
Sainsbury’s, Asda and Morrisons have all launched their Christmas adverts focusing on everything from own-brand products to Farmer Christmas and a certain famous elf.
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Watch: Boots teams up with TikTok and Meta for Christmas campaign
Boots’ Christmas advert brings a message of “joy for all” amid the cost-of-living crisis.
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Watch: French and Saunders star in M&S Food Christmas ad
Marks and Spencer have launched their Christmas food advert starring Dawn French and Jennifer Saunders.
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Watch: Very ad highlights credit offer to help families fund Christmas
Very has launched its festive advert aiming to help families afford Christmas amid the cost-of-living crisis.
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News
Retailers to splurge record £446m on golden quarter advertising
Retailers are taking their marketing and advertising spending to record levels this golden quarter, as the deepening cost-of-living crisis forces customers to cut discretionary purchases.
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Analysis
Five critical lessons retailers must heed from golden quarter 2021
The peak Christmas trading period may have been unlike any other but, as Retail Week’s Golden Quarter 2021 report shows, there are consumer trends and behaviours that will have longevity.
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Analysis
The all-important Christmas ad – who got it right and why?
The UK’s biggest retailers have released their Christmas ads, but what does a successful, multichannel festive advertising campaign look like?
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Analysis
Wrapping your messaging right – how to connect with consumers this Christmas
Knowing how and where to talk to consumers – and with the right message and tone – will be critical for retailers in the second peak season of the pandemic.
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Video
Watch: Waitrose ad puts food centre stage while Morrisons thanks Farmer Christmas
Waitrose has unveiled a Christmas ad focused on the delights of seasonal eats while Morrisons is spotlighting food producers with a ‘Farmer Christmas’ theme.
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Watch: Tesco ad heralds return of Christmas – but incurs wrath of anti-vaxxers
Tesco has launched its Christmas advert championing the return of festive celebrations following last year’s coronavirus disruptions.
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Watch: Sainsbury’s celebrates a long-awaited family Christmas
Sainsbury’s Christmas advert encourages viewers to enjoy every moment of the holiday this year.
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Video
Watch: Marcus Rashford stars in Aldi Christmas ad
Aldi’s new Christmas advert stars football player Marcus Rashford and features a return to fan favourite Kevin the Carrot.
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Video
Watch: Amazon focuses on the gift of kindness in Christmas advert
Amazon has unveiled its Christmas advert which features a preview of a new song from Adele’s upcoming album.
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Watch: Asda festive ad celebrates ‘little moments that make Christmas special’
Asda has lifted the curtain on a Christmas ad that highlights special moments that mark the seasonal festivities after last year’s holiday was subdued for many people.