All Christmas adverts articles – Page 6
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VideoWatch: Asda advert focuses on ‘Christmas magic’
Asda has unveiled its ‘Let’s Make Christmas Extra Special’ TV advert centred around people who go the extra mile to “spread joy throughout the festive season”.
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VideoWatch: TK Maxx Christmas ad invites customers to gift differently
TK Maxx’s festive advert offering this year is aimed at encouraging customers to turn off their gifting autopilots and think more adventurously.
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VideoWatch: Iceland unveils Frozen-inspired Christmas advert
Iceland has collaborated with Disney on its latest Christmas ad offering, channelling the success of the studio’s Frozen franchise.
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VideoWatch: Selfridges enters festive ad fray with ‘modern’ Christmas short
Selfridges has unveiled its Christmas advert, with what it called an “alternative take on the genre” focused on the future and the “enduring message of love through the togetherness of family and friends”.
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VideoWatch: Argos puts catalogue at heart of Christmas ad
Argos has centred its Christmas advertising campaign around its catalogue for the first time in a decade.
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NewsIceland Christmas sales fall despite 'Rang-Tan' ad storm
Iceland suffered a fall in sales during the crucial festive trading period despite the impact of its Christmas advert.
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AnalysisAnalysis: Seven of the best retail moments of 2018
’Tis the season to be jolly, and Retail Week is celebrating by unwrapping the most light-hearted and affirming retail moments of 2018.
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OpinionOpinion: How Iceland made the most successful Christmas ad of all time
It’s the question everyone keeps asking me: how did Iceland come to make the most successful Christmas ad of all time?
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VideoWatch: Co-op becomes last grocer to launch Christmas ad
The Co-op has become the last major grocer to launch its Christmas ad as part of a £19m festive giveaway to thousands of communities across the UK.
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OpinionIceland ad shows being on point beats being on screen
There was a time when having Christmas advert banished from TV would have been a sucker punch to festive sales.
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CartoonRetail cartoon: John Lewis and Sir Elton step into Christmas
Patrick Blower’s take on John Lewis’ must-see Christmas advert, which this year stars Sir Elton John.
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OpinionOpinion: Retailers should be political – if they mean it
It’s been an interesting few weeks in the world of conscious consumerism.
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AnalysisAnalysis: Who's won retail's Christmas ad battle?
The battle for the best Christmas ad is well and truly underway. Two advertising supremos sift the turkeys from the crackers.
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VideoThe Retail Week: Which Christmas ads are hitting the mark?
As John Lewis releases its much-awaited Christmas campaign, we debate which of this year’s crop of festive ads has hit the mark.
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VideoWatch: John Lewis unveils Elton John Christmas ad
John Lewis & Partners has launched its Christmas campaign featuring Elton John and the piano he was given as a little boy.
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VideoWatch: M&S focuses on 'must haves' in festive fashion ad
Marks & Spencer has drafted in ambassadors Holly Willoughby and David Gandy to take centre stage in its clothing and home Christmas ad campaign.
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VideoWatch: Iceland's banned TV ad sparks 600,000-strong petition
A petition to overturn the TV ban on Iceland’s Christmas advert has surged past 600,000 signatures.
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VideoWatch: Sainsbury's ad bids to capture 'emotion' of Christmas
Sainsbury’s has lifted the curtain on its Christmas advert as it aims to capture the “passion, emotion and excitement” of the festive season.
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VideoWatch: Waitrose launches series of Christmas ads
Waitrose & Partners has launched a series of six Christmas adverts focusing on the role food plays in festive celebrations.
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VideoBoux Avenue unveils fairytale-themed Christmas advert
Lingerie retailer Boux Avenue has revealed its Christmas campaign, the fairy tale-inspired #BouxEverAfter.