The advert – directed by Jake Nava, who directed Beyoncé’s Single Ladies music video – features people putting on their Christmas jumpers and dancing to House of Pain’s track Jump Around.

The 60-second ad is in line with M&S’ clothing strategy to broaden its appeal to the whole family – even the dog, which can be seen wearing its own Christmas jumper.

During the casting process, M&S staff were encouraged to audition. Monique Joseph, café manager from its Marble Arch store, was selected and can be seen dancing throughout the video. 

M&S clothing and home marketing director Nathan Ansell said: “This year our Christmas campaign really brings the changes we’re making at M&S in clothing and home to life – it’s all about great style and great value for the whole family.

“We’re backing with confidence our biggest commercial category for Christmas and importantly having some fun with our customers and colleagues. We can’t wait to see the nation go jumpers for Christmas.”