The furniture retailer’s advert shows ornaments and objects coming to life to taunt the family for having a rundown house. The mum, dad and daughter spruce up their home with Ikea products to “silence the critics once and for all”.

The 90-second ad is deliberately going against the grain and features an original grime song by D Double E.

Ikea UK and Ireland country marketing manager Sarah Green said: “Our first Christmas advert focuses on the phenomenon of ‘home shame’ – encouraging people to overcome the negative voices in their head holding them back from opening up their homes.

“It was born from the common feeling that along with the seasonal joys, a lot of us feel a looming sense of dread when it comes to hosting others, with many of us ashamed of our homes over the Christmas period.

“We believe that every home can and should be worthy of a get-together and that with a little imagination, some clever products and ideas, there’s no reason not to be proud to invite your nearest and dearest over.

“This campaign aims to inspire us all to get our homes party-ready and ‘silence the critics’, once and for all.”