The ad shows colleagues, farmers, bakers, drivers, fishermen and others at Morrisons how they put effort into providing food for the supermarket all year round.

Going behind the scenes of how the food is prepared, sourced and made, it shows workers celebrating Christmas throughout other moments of the year, including in August and at Halloween.

Morrisons has built on recent campaigns to show the hard work that goes into ensuring customers get fresh products in-store or delivered to their home.

The ad finishes with the silhouette of Santa knocking on a door, before it’s revealed to be a Morrisons delivery driver equipped with the Christmas shop.

The TV advert will launch during ITV1’s Good Morning Britain on Tuesday, November 4.

Morrisons group customer, data and marketing director Matt McLellan said: “Our Christmas advert tells the story of how our festive fayre, such as our award-winning mince pies or delicious smoked salmon, appears on our shelves and the care and attention that our colleagues and food makers put into making them.  

“At Morrisons, our unique capabilities in fresh food mean we’ve been helping to make more of Christmas all year by growing, picking, baking, proving, prepping and planning to support our customers as the big day draws near.”

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