Nearly half of retailers to plan deals or discounts for the May bank holidays, according to new data

Retailers are hoping for a sales boost as around 64% of British workers are planning to take annual leave around the two bank holidays in May.

Of the retailers surveyed, 55% said they are planning changes to offers, with 42% expected to add special deals and discounts and 28% to introduce special events and activities to attract customers.

In Virgin Media O2 Business Movers Index, it was reported that there has been a yearly drop in customer spending and an 8% drop in high street and shopping centre footfall.

However, last year the spring and summer months saw trips to retail increase 4% to shopping centres and 5% to high streets.

Brits are still looking to cut costs as 69% turn to either online or phone shopping in search of discounts and low-price products.

Over the next three months, 45% of Brits expect to spend less, and 41% are actively looking for ways to cut spending.

However, 56% believe it’s important to support the high street. The in-store experience is also important as self-checkout, high speed WiFi and good mobile connectivity is important to 28%, 25% and 22% of customers respectively. 

Workers returning to the office are continuing to increase in 2025, as 52% of British employees are going in more frequently—to the delight of retailers.

Virgin Media O2 Business director of product Jessica O’Connor said: “The latest Virgin Media O2 Business Movers Index shows a first glimpse into key trends shaping 2025—office life is continuing to make a comeback and retail is adapting for resilience. 

“For retailers, the upcoming bank holidays present a golden opportunity to boost sales after a tough start to the year. 

“A seamless in-store experience—fast checkouts, good WiFi, and personalised offers will be key to attracting footfall and driving engagement. As shoppers remain budget-conscious, brands that adapt to consumer needs will be best placed to capture spring spending.”