Pinterest has launched its first shoppable TV series, testing out a new format for a more enhanced shopping experience.
The six-episode series dubbed ‘Bring My Pinterest to Life’ will launch on streaming service Roku and integrate on screen QR codes linking to Pinterest boards, so viewers can explore and buy featured products.
Viewers can save ideas, explore trends and products, and shop featured items from brand partners such as Wayfair.
It is produced in partnership with B17 Entertainment and follows different creators as they help shoppers bring their Pinterest boards to life in the form of fashion, home and more.
Each episode lets Pinterest users collaborate with hosts to bring unique ideas to life and access QR codes for shoppable products, DIY instructions and images from the show.
Pinterest global head of editorial Nadine Zylstra said: “It’s an entirely new way to move from inspiration to action, right from your living room.
“Bring My Pinterest to Life offers Pinterest fans and newcomers an exciting opportunity to see what’s possible, while giving advertisers innovative ways to partner with us and reach viewers at home and beyond our app.”
As well as the show, Pinterest is introducing a Bring My Pinterest to Life editorial feature with over 100 actionable boards for users to find inspiration.
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