Pets at Home launches new in-store subscription service

The service called “Easy Repeat” is a subscription for essentials to allow customers to receive regular orders backed by the retailer’s “best price guarantee”.

Pets at Home said the key differentiation point is the “wealth of knowledge” its colleagues hold, from providing nutrition consultations to helping owners understand their pets.

The subscription service forms part of the retailer’s customer offer of providing services to match customers’ shopping habits through a combination of in-store and online services.

Easy Repeat allows colleagues to set up subscriptions that Pets at Home claims offers “market beating savings for customers” in three steps on handheld devices along with customers’ Pets Club details.

Customers wanting to use the best price guarantee can also take out Easy Repeat subscriptions via the retailer’s website and app.

Pets at Home chief consumer officer Kathryn Imire said: “Launching Easy Repeat as an in-store as well as online service is a really exciting moment for us at Pets. Customer feedback is clear: people appreciate the service they receive from our expert colleagues and genuinely love coming into our stores.

“Easy Repeat demonstrates our strong customer proposition, rewarding customers for loyalty and locking in a best price guarantee. This is also huge moment in our journey towards building a world-class petcare platform as an omnichannel pet care provider; linking online services to the expertise of colleagues in store.

“We’re all for pets and this launch is another service which enables customers to spend less time thinking about essentials and more time enjoying their pets.”