All Customer experience articles – Page 53
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OpinionOpinion: Emotion tracking – insight into customers or a bit creepy?
Ask any retail exec what is the most important part of their business and you will likely be told the customer.
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AnalysisOpinion: How shopping centres can copy theme parks to drive engagement
As shopping centres’ footfall edges down, can they increase their appeal to shoppers by adding a mix of leisure to their retail offer?
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AnalysisOnline secret shopper: Tesco Clubcard should encourage trial, not frustrate
Now that companies can understand the ‘why’ as well as the ‘what’, Clubcard should enable Tesco to get smart with customer data.
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VideoWatch: How John Lewis offers unique experiences using the latest tech
John Lewis combines its expertise in tech and homeware to showcase how the connected home will impact the lives of shoppers.
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NewsWebinar: Topman, Alliance Healthcare and Carpetright's smarter customer journeys
Hear from an impressive retail panel on how to profit from savvy customer insight by registering for our free webinar on September 22.
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AnalysisPersonalisation: Striking the right balance between innovative and invasive
Being able to offercustomers a personalised shopping experience without encroaching on their privacy remains a fine art.
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OpinionRetail surgery: How can retailers prevent account takeover fraud?
How can retailers prevent account takeover fraud?
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AnalysisPersonalisation: Structure your business to power customer loyalty
Ever since Amazon pioneered personalisation – using data to recommend products to consumers – numerous retailers have followed suit.
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NewsWebinar: Striking up an emotional connection with your consumer is crucial
Studies have shown that positive emotions towards a retail brand have a far greater influence on consumer loyalty than trust.
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OpinionOpinion: What the high street can learn from Notonthehighstreet
Despite BHS’s final closure last weekend, retail remains a vibrant and versatile industry as exciting newcomers emerge.
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OpinionBlog: SilkFred’s Emma Watkinson on the evolving digital fashion marketplace
Ahead of Retail Week Buzz, chief executive officer of SilkFred Emma Watkinson talks about setting up on her own and making business choices.
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Retail VoiceOpinion: How to build an emotional connection with your customers
Salesforce shares its top tips for building personal connections with customers, and how it can improve loyalty and sales for retailers.
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AnalysisOnline secret shopper: Three ways M&S can engage with customers
Following another M&S clothing sales fall (8.9% – the biggest in 10 years), what role can online play in engaging customers to drive growth?
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VideoWatch: Elephant & Castle welcomes Italian food and leisure emporium
Stores editor John Ryan pays a visit to Italian specialist Mercato Metropolitano in south London and speaks to founder Andrea Rasca.
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AnalysisAnalysis: 10 key performance indicators for the new retailing world
Retailers increasingly realise that they need to respond to new dynamics such as a shift from transactions to relationships.
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OpinionOpinion: Why retailers need negative reviews, and what to do with them
The rise of online retail has given shoppers more avenues than ever to offer feedback. How should retailers respond to negative reviews?
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AnalysisAnalysis: Five things that retailers can learn from Pret
Founded by Julian Metcalfe and Sinclair Beecham as a sandwich shop in 1986, Pret is now on nearly every major British high street.
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VideoWatch: Tesco launches pop-up wine bar to 'bring Finest brand to life'
Tesco has launched its first wine bar as part of a move to boost awareness of its Finest brand and drive ’retail-tainment’ in a competitive marketplace.
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AnalysisAnalysis: Why retailers are introducing new compelling concessions
Concessions have long been the lifeblood of department stores and the industry in general has served up some compelling and surprising tie-ups lately.
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VideoWatch: Topps Tiles boss Williams on 'out-specialising the specialists'
Topps Tiles boss Matthew Williams discusses the changing consumer and how its consultation table is a vital part of the customer journey.