All Crew Clothing articles
Crew Clothing is a niche lifestyle clothing retailer that plays on its quintessentially British heritage. It was launched in 1993 by Alistair Parker-Swift, a member of the English free-style ski team. It sells a variety of casual upmarket clothing for men and women, with a nautical classical twist. Its bestselling ranges include rugby shirts, polo shirts and sweatshirts, however it has expanded to include denim ranges, outerwear and printed dresses to appeal to more customers. The retailer sells through its 80 standalone stores, as well as wholesale through eBay and TK Maxx for clearance stock.
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NewsCrew Clothing launches digital partnership with Marks & Spencer
Crew Clothing has launched a new digital partnership with Marks & Spencer, joining its ‘Brands at M&S’ platform.
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NewsCrew Clothing to open 40 new stores by 2025
Crew Clothing has unveiled expansion plans following a ‘post-pandemic bounceback’ and aims to open 40 new stores in the next few years.
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NewsCrew Clothing ends year of growth with ‘strong Christmas trading’
Crew Clothing has ended a year of consistent growth with a strong Christmas performance driven by customers returning to stores over the festive season.
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InterviewInterview: How Crew Clothing’s boss is building 'Ralph Lauren of middle England'
“I want Crew Clothing to become the Ralph Lauren of middle England.” It is a bold and ambitious statement from Crew’s chief executive David Butler, who has led the business since 2017 and has grand designs to grow it into the “most successful mid-market player” in UK fashion.
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Retail Navigator Analysis
Crew Clothing (Overview)
Crew Clothing is a niche lifestyle clothing retailer that plays on its quintessentially British heritage. Now US owned, the recent focus has been on turning the core UK business around, with the product offer and store network being reviewed. The retailer is also looking to grow its wholesale business.
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Retail Navigator AnalysisCrew Clothing (Financials)
Crew Clothing delivered record sales for the year ending 25 December 2022 (FY2022), rising 22.5% to £101.3m. This marked the first time the clothing retailer has broken the £100m revenue mark.
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Retail Navigator AnalysisCrew Clothing (SWOT)
A true multichannel approach enables the company to operate out of small shops, with in-store ordering via iPads a well-established part of the proposition.
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Retail Navigator AnalysisCrew Clothing (Strategy)
Crew Clothing was acquired by US-based clothing manufacturer Exquisite Apparel, and in an intensely competitive lifestyle clothing market it has been feeling the pressure over the past few years.
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Retail Navigator AnalysisCrew Clothing (People)
David Butler became Crew Clothing CEO in early 2018 after being drafted in by the retailer’s new US owner Exquisite Apparel to advise on the UK market. He exited the business “by mutual agreement” in May 2023 with a new CEO to be announced.
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Retail Navigator AnalysisEcommerce at Crew Clothing
Crew Clothing was established as a multichannel business from the outset. Now there is a renewed focus on digital development and growing online share of sales.
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Retail Navigator AnalysisCustomer and marketing at Crew Clothing
The retailer says its balance between luxury and practicality is at the heart of its appeal, while its focus on classic design gives the clothes more longevity. From 2020, the retailer is also looking to extend its reach through the launch of a new childrenswear range.
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Retail Navigator AnalysisStores at Crew Clothing
Following a ‘post-pandemic bounceback’, the fashion retailer announced a renewed expansion programme in early 2023, with plans to open 40 new stores - focusing on market towns and coastal resorts - over the next few years.
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Retail Navigator AnalysisTechnology strategy at Crew Clothing
Crew’s multichannel business has shaped its technology strategy, but its early adoption has meant there has been some upgrading to be done over the past few years.
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Retail Navigator AnalysisSupply chain at Crew Clothing
There is currently even more impetus on efficient logistics as the retailer looks to build its digital business and in 2018 it transitioned to a model that enables it to distribute from stores.
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Retail Navigator AnalysisCrew Clothing (Outlook)
Crew Clothing continues its post pandemic recovery led by a strong retail offer and new marketplace partnerships with sales jumping 22% in the latest financial year (FY2022). In March 2023, it launched on M&S’ website as it continues to build lucrative digital partnerships. It already features on both Next and Very’s ecommerce sites.
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NewsCrew Clothing profits rocket as sales inch up
Crew Clothing performed well last year despite the current retail climate, with profits and sales both rising.
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NewsCrew Clothing chiefs quit amid sale to Exquisite Apparel
Crew Clothing’s chief executive and finance boss have quit the fashion firm following its sale to US-based clothing manufacturer Exquisite Apparel, Retail Week can reveal.
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NewsCrew Clothing on cusp of sale to Exquisite Apparel
Crew Clothing is on the cusp of being sold to US-based clothing manufacturer Exquisite Apparel, Retail Week has learned.
