All Crew Clothing articles
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NewsCrew Clothing launches digital partnership with Marks & Spencer
Crew Clothing has launched a new digital partnership with Marks & Spencer, joining its ‘Brands at M&S’ platform.
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News
Crew Clothing to open 40 new stores by 2025
Crew Clothing has unveiled expansion plans following a ‘post-pandemic bounceback’ and aims to open 40 new stores in the next few years.
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News
Crew Clothing ends year of growth with ‘strong Christmas trading’
Crew Clothing has ended a year of consistent growth with a strong Christmas performance driven by customers returning to stores over the festive season.
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Interview
Interview: How Crew Clothing’s boss is building 'Ralph Lauren of middle England'
“I want Crew Clothing to become the Ralph Lauren of middle England.” It is a bold and ambitious statement from Crew’s chief executive David Butler, who has led the business since 2017 and has grand designs to grow it into the “most successful mid-market player” in UK fashion.
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Prospect Analysis
Customer and marketing at Crew Clothing
The retailer says its balance between luxury and practicality is at the heart of its appeal, while its focus on classic design gives the clothes more longevity. From 2020, the retailer is also looking to extend its reach through the launch of a new childrenswear range.
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Prospect Analysis
Crew Clothing (Overview)
Crew Clothing is a niche lifestyle clothing retailer that plays on its quintessentially British heritage. Now US owned, the recent focus has been on turning the core UK business around, with the product offer and store network being reviewed. The retailer is also looking to grow its wholesale business.
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Prospect Analysis
Crew Clothing (Strategy)
Crew Clothing was acquired by US-based clothing manufacturer Exquisite Apparel, and in an intensely competitive lifestyle clothing market it has been feeling the pressure over the past few years.
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Prospect Analysis
Crew Clothing (People)
David Butler became Crew Clothing CEO in early 2018 after being drafted in by the retailer’s new US owner Exquisite Apparel to advise on the UK market. He exited the business “by mutual agreement” in May 2023 with a new CEO to be announced.
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Prospect Analysis
Crew Clothing (Financials)
In FY2021, Crew Clothing delivered an outstanding sales increase, up 39.5% on the previous year to £82.7m, despite lockdowns having shuttered the clothing retailer’s stores for the first three months of the year.
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Prospect Analysis
Ecommerce at Crew Clothing
Crew Clothing was established as a multichannel business from the outset. Now there is a renewed focus on digital development and growing online share of sales.
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Prospect Analysis
Stores at Crew Clothing
Following a ‘post-pandemic bounceback’, the fashion retailer announced a renewed expansion programme in early 2023, with plans to open 40 new stores - focusing on market towns and coastal resorts - over the next few years.
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Prospect Analysis
Technology strategy at Crew Clothing
Crew’s multichannel business has shaped its technology strategy, but its early adoption has meant there has been some upgrading to be done over the past few years.
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Prospect Analysis
Crew Clothing (SWOT)
A true multichannel approach enables the company to operate out of small shops, with in-store ordering via iPads a well-established part of the proposition.
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Prospect Analysis
Supply chain at Crew Clothing
There is currently even more impetus on efficient logistics as the retailer looks to build its digital business and in 2018 it transitioned to a model that enables it to distribute from stores.
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Prospect Analysis
Crew Clothing (Outlook)
Crew Clothing delivered a strong set of results in FY2021 as it recovered from the pandemic, which had wreaked havoc on its store sales. Its investment in its ecommerce arm has paid dividends as well as new partnerships with the likes of John Lewis playing to its “casual lifestyle brand” strengths and bolstering sales.
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News
Crew Clothing profits rocket as sales inch up
Crew Clothing performed well last year despite the current retail climate, with profits and sales both rising.
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News
Crew Clothing chiefs quit amid sale to Exquisite Apparel
Crew Clothing’s chief executive and finance boss have quit the fashion firm following its sale to US-based clothing manufacturer Exquisite Apparel, Retail Week can reveal.
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News
Crew Clothing on cusp of sale to Exquisite Apparel
Crew Clothing is on the cusp of being sold to US-based clothing manufacturer Exquisite Apparel, Retail Week has learned.
