Crew Clothing has ended a year of consistent growth with a strong Christmas performance driven by customers returning to stores over the festive season.


Crew Clothing saw total store sales rise 15% in the seven weeks to January 8

The lifestyle clothing company reported that total store sales grew 15% from 2021 and 9% on a like-for-like basis in the seven weeks to January 8. 

Crew’s total online sales increased by 15% in this period compared with 2021, partly due to its third-party digital partnerships with retailers such as John Lewis, Next and Very.

The retailer has been focusing on expanding its ecommerce business. Total website sales were on par with 2021 and up 41% compared with pre-pandemic levels.

Key areas of growth over the Christmas period included men’s knitwear and shirts, as well as an increase in demand for women’s partywear as sales of dresses grew from 7% to 14%.

Crew Clothing chief executive David Butler said: “Despite the challenging sector backdrop, Crew Clothing’s omnichannel model and our agile, customer-focused strategy has meant that we have witnessed an overwhelmingly positive Christmas trading period.

“Our loyal customer base continues to grow and people chose to shop with Crew this Christmas. We look forward to maintaining this positive momentum into 2023 having already seen strong sales growth in January.”

“The British high street is by no means dead. Our core customer demographic and our unique 50/50 gender split are evident in Crew Clothing’s Christmas performance. Current trading is in line with our expectations and we are positive on the current 2023 outlook as we continue to invest in our growth.”

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