Crew Clothing has launched a new digital partnership with Marks & Spencer, joining its ‘Brands at M&S’ platform.


Crew Clothing products have joined the Brands at M&S platform on the retailer’s website

Crew Clothing said the partnership marks a “strategic milestone” for the business as it plans to grow its omnichannel offer.

The fashion retailer will benefit from Marks & Spencer’s “significant omnichannel capabilities and access to over 30 million engaged customers” by joining its digital platform.

More than 200 Crew Clothing products will be available to shop on the ‘Brands at M&S’ platform, including pieces from the new spring/summer 2023 collection, across both menswear and womenswear.

Shoppers purchasing Crew Clothing products on the platform will also benefit from Marks & Spencer’s free Next-day click-and-collect service to more than 700 of its store locations.

Crew Clothing chief executive David Butler said: “Our partnership with British retail stalwart Marks & Spencer represents a significant opportunity for Crew Clothing to further increase its brand exposure and reach new customers.

“We are always looking for new ways to make shopping with Crew Clothing even more accessible and look forward to working with Marks & Spencer as we continue to grow.”

Marks & Spencer managing director of clothing and home Richard Price added: “We’re repositioning for growth as a leading omnichannel retailer and Brands at M&S is a key part of our strategy.

“We’re delighted to welcome Crew Clothing to our Brands at M&S platform – which is now home to over 50 carefully curated partners.

“We’re confident that Crew Clothing will complement and enhance our core offer, whilst offering customers a seamless shopping experience with all the benefits of shopping on – from free next-day click and collect to our Sparks loyalty programme.”