Crew Clothing is ramping up its store expansion plans following sales surge over Christmas

Crew Clothing reported a 45% increase in sales over the Christmas period year on year thanks to “the strength of the brand’s multichannel approach” including its online, stores and third-party offerings.

Crew Clothing said its ecommerce demand surged 70% during the period while store estate net sales were also up 22%.

The fashion retailer hailed the success of its third-party partners during the period which includes the likes of Marks & Spencer and John Lewis.

During the fourth quarter, like-for-like sales rose 17% and Crew Clothing also noted a “record-breaking” Black Friday sales period which saw sales up 23% between Black Friday and the end of December.

Crew Clothing said it remains committed to “driving every aspect of the omnichannel model” as it continues to drive “positive results” for the business. 

The retailer noted its investment in the high street during 2024 as it opened 15 new stores and confirmed plans to open a further “at least” 20 this year.

Crew Clothing said in a statement: “Crew Clothing remains committed in driving every aspect of the omnichannel model which continues to yield consistent positive results.

“With the expansion of Crew’s product offering, the brand has seen increased appetite with new customers throughout 2024, while maintaining a loyal base of returning shoppers.

“Crew Clothing is a long-standing champion of the British high street and continues to invest in its retail portfolio. The brand opened 15 new stores in 2024, with momentum set to continue in 2025 with the opening of at least 20 new stores in the new year. Stores in Kendal and Keswick are confirmed alongside a number of exciting new refits. The expansion further solidifies the brand as a key player in the retail sector.”