Fashion retailer Crew Clothing has unveiled a new collection as it expands into a new product category.
Crew Clothing is expanding into sportswear for the first time with the launch of its debut activewear collection, which combines “technical performance with the brand’s signature style”.
The collection is a combination of womenswear and menswear and is suitable for a variety of sports and fitness activities, including yoga, pilates, Hyrox workouts and running.
The sportswear range launches both online and in stores from this month and hopes to offer “true versatility” to customers.
Crew Clothing said the range is underpinned by “team spirit, inclusivity and British legacy” and it ranges from £25 to £65.
The pieces include seam-free and bi-stretch styles, products with UPF50+ protection and a technical range of breathable, sweat-wicking fabric with four-way stretch.
Crew Clothing head of marketing Naomi Parry said: “Entering the sportswear space feels like a natural progression for Crew. Born out of a Salcombe windsurfing shop, we launched our very first collection with rugby shirts designed by a GB skier – sport is in our DNA.
“In the last decade, we’ve built on our sporting legacy through our sponsorship partnerships with Henley Royal Regatta, the Lawn Tennis Association and the England women’s rugby team, and Crew Sport is the next step in our journey. We know our customers live active, varied lifestyles, and we think this new collection will be the ideal addition to their wardrobe.”
Crew Clothing head of design Jo Miller added: “Designed to transcend age, gender and fitness level, our new athleticwear collection blends our timeless heritage with cutting-edge details. Fabrics have been crafted with performance in mind – from compact nylon elastane styles which will hold you in for optimal movement, to super soft, drapey pieces that are ideal for your next yoga session.
“We’ve become known for our signature touches over the years, and you’ll find that here too. Whether it’s the unrestrictive storm flap on our running gilet or the thumb holes on our track top, we’ve thought through all the little details. Look out for our iconic crossed oars – we’ve reimagined these in a high-visibility reflective print and included this throughout the collection.”
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