Ecommerce homewares giant Wayfair was founded in 2002 by Steve Conine and Niraj Shah who, by analysing search patterns and results, saw an opportunity to sell stereo racks and stands online.
Since then, Wayfair has evolved into a huge ecommerce destination for home furnishings and décor.
It offers more than 18 million products across five distinct brands: Wayfair.com, AllModern, Birch Lane, Joss & Main and Perigold.
The company’s headquarters are in Boston, USA, and it has operations throughout North America and Europe.
In 2019, the etailer trialled its first physical space in the UK with a one-day bricks-and-mortar pop-up store to showcase its products.
Earlier in the year it opened its first permanent bricks-and-mortar store in the US.
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