Wayfair set to open first UK pop-up showroom
Wayfair is opening a bricks-and-mortar pop-up store for one day to showcase its online offerings and give customers a sneak-peek at its Christmas 2019 range.
The pop-up event – held on August 1 - will be the first physical space the online homeware retailer has trialled in the UK.
The specially curated space will feature four travel destination-themed rooms including a retro style Palm Springs and a Scandinavian inspired Christmas showroom.
The space in London’s Soho will have experiential and interactive elements to it as well as the chance to ‘shop the look’.
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