Online will remain the fastest-growing channel even when stores reopen, but are retailers really prepared?
Online sales have soared 46% year on year, with the pandemic changing consumer shopping behaviour as we know it. As RWRC’s Accelerating Ecommerce Week kicks off, we look at the steps retailers must take to expedite their digital propositions.
Bricks-and-mortar retailers up and down the country had feared a Christmas washout as the UK veered in and out of lockdowns at the end of 2020.
Marks & Spencer has struck deals with a handful of new fashion brands in a bid to drive its clothing sales online.
Seasalt has recorded an uplift in revenues over Christmas, as online orders “more than compensated” for lost store sales.
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