Quiz was established in 1993 in Glasgow by founder and chief executive Tarak Ramzan. While it originally began by selling its own manufactured women’s clothing through a handful of stores, Quiz has transformed itself into a fast-fashion omnichannel retailer. Its network comprises well over 300 stores in more than 20 countries. This includes a significant concession presence in its domestic market. The retailer is also developing its online presence in key markets with localised websites up and running in the USA and Spain. It has launched a standalone Quizman website in its domestic market. It is looking to reduce the UK store estate, including its dependence on the embattled department store sector, and optimise the omnichannel model by addressing the costs of serving the existing customer base and new customer acquisition. Accelerating online growth is the number one priority at Quiz, including launching further websites in targeted international markets and expanding the brand’s online presence through selected third parties.
Quiz has reported a 17% increase in revenue to £91.7m in the 12 months ending March 31.
Quiz has announced it will “rebuild its store portfolio” as it plans to open up to 10 new stores this year.
As the Christmas reporting season comes to a close, a return to in-store shopping in the post-pandemic world, freezing temperatures and the impact of the cost-of-living crisis delivered a range of results for fashion retailers over the period.
Fashion retailer Quiz has reported a strong sales increase over Christmas when consumers bought party gear as they celebrated a festive period free of pandemic restrictions.
Quiz has swung back into the black as sales rebounded in its stores, concessions and online following the disruption of the pandemic.
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