Quiz plots store expansion following sales growth

The fashion retailer said it had earmarked between five and 10 new UK store openings for 2026, with a particular focus on London and the south of England.

The sites will feature the brand’s new store concept, which was first unveiled at its Braehead Glasgow store in September and provides customers with an “elevated and aspirational environment”.

They will showcase the brand’s extended product offering, which includes coordinated separates, contemporary tailoring and day-to-evening dresses, as well as feature in-store screens for video-led campaign content. 

Quiz said it was encouraged by the positive reception from its new ranges and continued double-digit sales growth to open new stores. It reported trading was up 20% last month as customers took advantage of the extended sizing options and improved fabrications.

The retailer’s chief executive Sheraz Ramzan said: “We have evolved our retail formula at Quiz and, encouraged by a strong uplift in LFL retail sales over the summer, we are confident the new strategy is working. 

“The plan is to now expand in the right locations through units that provide the best possible backdrop for our extended product offering. This will be underpinned by an improved capex and return model with more flexible lease terms.”

Quiz reported last month that sales in July and August were up 14% across its store estate and 5% online following what it termed a “wide-reaching operational streamlining strategy”.

The restructure came after the business was forced to close around 23 retail outlets at the start of the year after it fell into administration. It now has 40 stores across the UK.