Fast-fashion Swedish retail giant H&M recently launched its most inclusive campaign to date. It continues to focus on international store expansion and sustainability, allowing technology to take a backseat unless it is increasing operational efficiency.

hand 660

Think differently

Splashes of colour are also present in the Farrow & Ball interior

Analysis: How to make a store feel 'local'


How can retailers make a store feel tailored to its location? John Ryan looks at retailers getting it right, and those getting it wrong.

More on H&M