Fashion giant H&M has appointed a new boss of its UK and Ireland division.
H&M has promoted Karen O’Rourke to the role and said the appointment “marks a strategic step in H&M’s continued commitment to strengthening its presence in the UK and Ireland”.
O’Rourke has been at H&M for 25 years and was most recently sales market manager for the Nordics, “where she successfully led cross-functional teams to enhance customer experience and drive growth across multiple regions”.
She started on the shop floor and in her new post will be responsible for around 7,000 staff and 200 stores.
O’Rourke said: “I’m excited to lead H&M UK & Ireland as we focus on growth, innovation and deepening our customer connection. Our upcoming event at London Fashion Week reflects our commitment to creativity, craftsmanship and a more elevated design direction, and I look forward to building on our strong foundation and driving continued success in this key market.”
O’Rourke succeeds Henrik Nordvall in the position.
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