B&Q is a UK market leader in home improvements, owned by international DIY group Kingfisher. Currently in the midst of a five-year transformation plan, the retailer is taking an 'anthropological' approach to improving the customer experience, by researching the evolving way people live in their homes, and introducing this into concept stores. Focus has also been on building the product range.


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Analysis: Can Kingfisher rebuild its bottom line?

2019-03-25T14:57:00+00:00By Leanne Carr

It was a little over three years ago that DIY giant Kingfisher launched its grand transformation plan, with the bold aim of boosting its bottom line by half a billion pounds.

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