US technology giant Apple launched its own retail stores in the late-1990s as it sought to gain greater control over its products. Today there are more than 450 stores globally. More recently, Apple's services division, including Apple Pay, the App Store and Apple Music, has broadened its retail reach.
2019-09-02T06:00:00+01:00By Grace Bowden
Burberry’s vice president of digital commerce Mark Morris lifts the lid on the latest iteration of the retailer’s mobile app as the luxury giant strives to create an “intimate relationship” with its top-tier customers.