AllSaints is a British fashion retailer operating 255 stores in 26 countries, selling womenswear, menswear, shoes and accessories. Founded in 1994, the retailer has gradually expanded into department stores and standalone stores. In 2011, Lion Capital rescued AllSaints out of its £53m debt and now holds an 85% stake in the company. The brand has links with the music industry, running two programmes featuring a number of well-known artists. AllSaints has returned to profit as of November 2019 with sales growth across all channels, including travel, franchise and wholesale, and has broken into new categories such as watches and fragrances. It is seeing particular growth in Asia. The retailer also relaunched its mobile app in June 2019, a culmination of its focus on digital transformation. Its in-house team is also working on a integrating its staff and customer apps.
2019-11-01T07:35:00+00:00By Grace Bowden
All Saints recorded a return to profitability in its full-year results spurred by sales growth across its non-retail channels.
In 2017, there aren’t many retailers that don’t operate an ecommerce site, but being a successful multichannel retailer is so much more than simply opening an online store.